Xaxis makes Wittesaele EMEA president

Wittesaele (pictured) will be responsible for leading Xaxis strategy and operations across the company’s 25 markets in the region, including helping grow its specialist companies including plista.

He was previously managing director, EMEA at GroupM Connect leading a team of 2,000 engineers, data scientists, operators, performance specialists and product managers.

This appointment marks a return for Wittesaele. Earlier in this career he was general manager, Belgium for GroupM Interaction where he was involved in launching both Xaxis and Quisma in the Belgium market.

Nicolas Bidon, global president of Xaxis, said: “John has played a leading role in the development of programmatic advertising across the EMEA region and has a great track record of helping global advertisers adopt and deploy effective, data-driven marketing strategies.” 

In addition it has appointed Arshan Saha as APAC president, replacing Michel de Rijk who is now president of [m]Platform in Asia Pacific. Saha was a founding member of Xaxis in APAC and has worked with the business for more than four years.