NEWS31 March 2015

WPP’s Xaxis buys ActionX

M&A News North America

US — WPP has announced that its programmatic media and tech firm Xaxis has acquired the mobile app and cross-screen targeting platform, Action Exchange (ActionX).

The details of the deal remain undisclosed.

ActionX’s mobile-first data, audience targeting and dynamic creative ad technology allows clients to engage customers on multiple screens on the path to the point of purchase. Clients include e-commerce and media subscription companies such as Forbes, JackThreads and Hearst.

ActionX employs 25 people and is based in New York.