Xaxis promotes Bidon to global president

Previously Xaxis CEO, Bidon’s promotion follows the appointment of Gleason to global CEO of GroupM’s [m]Platform which was recently announced.

As global president, Bidon (pictured) will be responsible for Xaxis’ overall company strategy, growth, client development and operational leadership across the regions. Prior to his role as CEO, EMEA, Bidon was global CEO of native ad specialist, plista.

Brian Gleason, global CEO of [m]Platform, said: “Nicolas has played an integral role in the Xaxis success story over the past four years and we are pleased to welcome his leadership as global president.”

Bidon said: “Our mission has not changed: we aim to leverage our technology and data assets to deliver guaranteed ROI for brands, while making advertising more relevant and timely to consumers.”