NEWS26 November 2021

WPP opens Prague campus

Europe Media New business News

CZECH REPUBLIC – Advertising giant WPP has opened a new campus in Prague, Czech Republic, housing 12 WPP marketing and communications agencies.

WPP Campus in Prague

The campus is housed at a former first republic palace on Bubenská Street, and WPP will be the building’s first and largest tenant.

The building, which is owned by CPI Property Group, will house 1,000 marketing, advertising, media, PR, data and research professionals.

The concept for the spaces within the campus was designed by BDG Architecture + Design – a WPP company – in collaboration with Arch.

Previous tenants of the building include the Electric Enterprises until the 1950s and from 1948 until the 1990s the Public Transport Company, as well as music club Neone until 2017.

The Prague campus follows recent WPP campuses opened in New York, Mumbai, Madrid, Milan and Amsterdam.

Mark Read, chief executive of WPP, said: “We want to create modern, sustainable spaces that work better for our people and give our clients easier access to the best of WPP’s expertise and resources.

“Our new Prague Campus is WPP’s investment in the Czech market, providing cutting-edge work and social spaces that will encourage collaboration, inspire innovation and make it the destination for the creative industries.”

David Lhota, country manager for the Czech Republic at WPP, said: “We are proud to have been involved in the rescue and revitalisation of this world-renowned listed building.

“My vision is for the building to be alive, to be part of the local community and public space, and to be an events and meeting place for our industry.”