WPP opens Toronto campus

The campus was designed by WPP company BDG Architecture + Design and is based at the Waterfront Innovation Centre in the city.

WPP said the 250,000 square foot campus would help facilitate greater flexible working and collaboration between agencies such as GroupM, Ogilvy, Wunderman Thompson, Hill+Knowlton Strategies, Grey, Taxi, Hogarth Worldwide and Landor & Fitch.

The Toronto campus follows similar facilities opened in recent years by WPP in Prague, Milan, Detroit and London.

Mark Read, chief executive at WPP, said: “Toronto has long been an important global centre for creative talent, and we’re delighted to make our own contribution to that by investing in a fantastic new campus in the city.

“Bringing together a community of more than 2,000 of our people under one roof will mean greater collaboration between our agencies, more integrated solutions, and even better work for our clients in Canada and beyond.”

Arthur Fleischmann, country manager for Canada at WPP, said: “Toronto is a vibrant city known globally for top creative talent and work.

“The new WPP Toronto Campus represents the best this city has to offer in digital, advertising, media, communications and PR all under one roof.”