WPP opens Brussels campus

The campus, which is in a former IBM headquarters next to Brussels Botanical Garden, was designed internally by WPP agency BDG Architecture + Design.

Facilities include the TokLab by Ogilvy.SocialLab, launched in 2022 to help brands optimise their TikTok presence, as well as a specialised photography studio and audio recording rooms.

The campus will also act as a central focal point for WPP employee resource groups focusing on diversity, equity and inclusion work in Belgium.

The Brussels campus follows the recent launch of WPP campuses in Paris, Manchester, Guangzhou and Toronto.

Mark Read, chief executive at WPP, said: “The launch of our new campus in Brussels demonstrates our commitment to fostering even greater creativity, collaboration and innovation for the benefit of our clients.

“By uniting our talented teams under one roof, we’re creating an environment that nurtures ideas and drives sustainable growth for international and Belgian businesses.”

Gio Canini, country manager at WPP in Belgium, added: “We are proud to unveil this state-of-the-art campus, which serves as a creative hub for our agencies and embodies our dedication to sustainability and diversity.

“With exceptional facilities and talent in the same space, we are confident that this campus will play a pivotal role in shaping the future of advertising and marketing in Belgium and in Europe.”