WPP acquires majority stake in System Analytic
System Analytic’s database and online tools enable pharmaceutical companies to identify, map, and engage key opinion leaders across a broad range of medical fields. Clients include Boehringer Ingelheim, Novartis and Roche.
Founded in 2007, the company employs around 20 people in London. Unaudited revenues for the year ended 5 April 2015 were £2.1 million, with gross assets of £1m.
Sudler & Hennessey is part of WPP’s Branding & Identity, Healthcare and Specialist Communications group.
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