NEWS17 December 2015

WPP acquires majority stake in System Analytic

Healthcare M&A News UK

UK — WPP-owned global healthcare marketing and comms network Sudler & Hennessey has bought a majority stake in healthcare opinion leader engagement company System Analytic.

System Analytic’s database and online tools enable pharmaceutical companies to identify, map, and engage key opinion leaders across a broad range of medical fields. Clients include Boehringer Ingelheim, Novartis and Roche.

Founded in 2007, the company employs around 20 people in London. Unaudited revenues for the year ended 5 April 2015 were £2.1 million, with gross assets of £1m.

Sudler & Hennessey is part of WPP’s Branding & Identity, Healthcare and Specialist Communications group.