JWT buys iStrategyLabs
The agency, which was founded in 2007 by Peter Corbett (pictured) its current CEO, is based in Washington, D.C. with an office in New York and employs 80 people.
ISL’s net revenue was $12.4 million as of December 31, 2015.
This is the latest in investments in multiple digital content companies such as Woven Digital, Refinery29, and All Def Digital.
WPP’s other digital companies include marketing technology consultancy, Acceleration; content management technology, Cognifide; and global programmatic media and technology company, Xaxis.
The acquisition continues WPP’s strategy of investing in key areas such as digital; it has set a target of 40-45% of revenue to be derived from digital in the next five years.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments