NEWS3 August 2016

JWT buys iStrategyLabs

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UK – WPP-owned advertising agency J. Walter Thompson has acquired digital agency iStrategyLabs (ISL) in the US.

Peter Corbett_crop

The agency, which was founded in 2007 by Peter Corbett (pictured) its current CEO, is based in Washington, D.C. with an office in New York and employs 80 people.

ISL’s net revenue was $12.4 million as of December 31, 2015.

This is the latest in investments in multiple digital content companies such as Woven Digital, Refinery29, and All Def Digital.

WPP’s other digital companies include marketing technology consultancy, Acceleration; content management technology, Cognifide; and global programmatic media and technology company, Xaxis.

The acquisition continues WPP’s strategy of investing in key areas such as digital; it has set a target of 40-45% of revenue to be derived from digital in the next five years.