NEWS27 April 2017

WPP Digital buys Deeplocal

M&A News North America

US – The digital investment arm of WPP has acquired Deeplocal, an innovation studio for product invention, design and engineering for clients’ marketing campaigns, for an undisclosed amount.

Deeplocal  is based in Pittsburgh and was founded in 2006 as a spin-off of Carnegie Mellon University. It made revenues of $12m for the year to 31 December 2016 and its clients include Google, Netflix and Airbnb.

Employing more than 50 people, the in-house skills include robotics, hardware development, electrical engineering, software development, industrial design, strategy and creative.

Deeplocal will join WPP’s other digital assets including Acceleration (marketing technology consultancy), Cognifide (content management technology), Conexance (data cooperative) and Salmon (e-commerce).