WhichSocial wins place on ecommerce incubator

WhichSocial is the developer of a software platform for helping companies manage and measure the return on investment from their Pinterest, Facebook and Twitter activities.

The company will get one year’s rent and rates-free office space within Tradedoubler’s London HQ, as well as mentoring and access to brand advertisers, as part of Tradedoubler’s ecommerce incubator programme, The Zoo Project.

WhichSocial’s team will sit alongside the eight other start-ups that have won places on The Zoo Project since it began in December 2011. Tradedoubler says it has committed more than £1m in business resources to the programme in that time.