Askalytics connects to a company’s accounts, including Google Analytics 4, Google Ads, HubSpot and Mailchimp.

Questions can be asked from the platform, from a Slack channel, or from a Microsoft Teams conversation, and an answer will return in seconds.

The platform also runs several checks behind its answers and reads written insights a second time by a different AI model, to increase the robustness of responses.

Alongside on-demand questions, Askalytics delivers a weekly email containing insights drawn from the customer’s own data. The platform also monitors for unusual changes and flags them, and includes dashboards covering audience, content, conversions, e-commerce, organic search and paid performance.