Webtrends buys real-time analytics provider Reinvigorate
Reinvigorate was launched in 2002 by Sean McNamara, and was bought in 2008 by web-hosting firm Media Temple, which was looking to build an integrated suite of website services. As well as real-time analytics, its technology brings data visualisation tools to Webtrends’ offerings, which analyse user activity on websites, mobile apps and Facebook.
Webtrends CEO Alex Yoder (pictured) said the acquisition would also bring to Webtrends “a talented team” with “rich experience in digital analytics and product development”.
The companies said this was the first step in an “ongoing partnership” that will see Webtrends analytics provided directly to customers of Media Temple’s hosting services.
Terms of the acquisition were not disclosed.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments