NEWS17 January 2013

Webtrends announces partnership with Web Analytics Demystified

Data analytics North America

US — Webtrends has signed a partnership agreement with Web Analytics Demystified for the reselling of Webtrends Streams, covering North America.

Webtrends Streams is a real-time visitor and event-level digital intelligence tool for marketers to tap into rich visitor-level intelligence to immediately adjust online content and offers based upon actions of their customers while they are still on a digital property.

The agreement will enable Web Analytics Demystified to help clients implement Webtrends Streams to increase customer conversions, improve engagement of internal employees and customers, identify site-related performance issues and power internal and external action systems.

Martin Doettling, CMO, Webtrends (pictured), said: “We are proud they have recognised the power of Webtrends Streams to dramatically improve digital marketing campaigns and chosen it as their preferred real-time solution for clients.”