NEWS21 August 2012

Webtrends adds social data to Analytics On Demand

Data analytics North America

US— Digital intelligence agency Webtrends has added new social measurement capabilities to its Analytics On Demand product.

Facebook data reporting via the tool has been enhanced to include insight into the nature, influence and success of Facebook Page posts as well as measuring the engagement and success of YouTube and Twitter channels.

The YouTube measurement capabilities, meanwhile, track engagement, content viewership and campaign performance on videos either posted to the site or embedded on a brand’s website.

On the Twitter side, the tool promises to show which content sparks greater engagement and which marketing tactics could be repeated or amplified to engage with customers.