Walr, which also has an office in New York, has also appointed Staci Kinney as vice-president data consultancy and Aaron Palmer as executive vice-president sales, both whom will operate from the new LA office.

Kinney (pictured left) was previously at Material and will lead Walr’s North American data consultancy team, while Palmer (pictured right), formerly of Cint, CloudResearch and Lucid, will be tasked with helping Walr’s commercial growth across North America.

Lewis Reeves, founder and chief executive at Walr, said: “LA was a natural next step for us. The west coast is home to some of the most innovative brands and agencies in the world – and we want to be where our clients are.

“Staci and Aaron are exactly the kind of people we built Walr for: ambitious, client-obsessed and ready to move fast. They’re going to make a real impact."

Ben Walton, chief operating officer at Walr, added: “Staci strengthens our ability to partner with clients at a deeper, more strategic level. Aaron brings the commercial firepower to make sure more of the market gets to experience what Walr can do.

“Together with our LA presence, this is about getting closer to our clients.”