Walr said its Audiences Direct platform would give researchers a single workspace to run multi-market projects, manage partners, set quotas and connect sample sources, with projects run though Walr’s data quality engine and using Walr’s AI tools.

Lewis Reeves, chief executive and founder at Walr, said Audiences Direct would provide operators with “full control, backed by rigorous quality infrastructure”.

Walr has also launched Walr Buyer API, which provides research businesses with programmatic access to Walr’s audience infrastructure from inside their own platforms.

Buyer API connects with Walr’s Audiences platform with clients configuring projects, setting targeting and quotas, defining pricing and beginning fieldwork through their own environment.

Projects are also analysed by Walr’s quality framework Gatekeeper, and the system is designed to be flexible, either run through Walr’s project management team or automated end-to-end, depending on the client.

The Buyer API is designed for research businesses with their own technology platforms, such as companies running templated products, daily trackers or high-volume workflows.

Reeves said: "The research teams we work with don’t always want to choose between automation and service. They sometimes want both.

“The Buyer API gives them programmatic control of sampling inside their own workflow, with a real team behind it for the moments that matter.”