NEWS26 February 2010

WAA puts social media measurement definitions out to consultation

Data analytics North America

US— Do you know your ‘grab installs’ from your ‘seed installs’? And if not, how do you measure them? The Web Analytics Association (WAA) has published a set of standard definitions for social media measurement that aim to overcome such issues.

Alex Langshur

Alex Langshur

Available online for download, the WAA’s Social Media Standards are designed to provide a framework around measuring the technologies that support social media, such as blogs, widgets and social bookmarking or sharing.

The standards are currently in draft format and have been put out for industry consultation for the next 60 days.

WAA president Alex Langshur said: “The social media space has been evolving so rapidly that it’s been somewhat of a moving target, and we have seen a lot of definitions and measurement approaches over the past few years.

“Our goal is to put forward a common understanding on standards for social media measurement that reflects the wide input from those who are active in the field.”