Keith was most recently global head of alliances at Ipsos, where she oversaw technology partnerships.

Other prior jobs include spells at LRW-CX, Millward Brown and OTX. Her previous role at Ipsos was as senior vice-president.

Lindsay Franke, group president and deputy chief executive at Ipsos US, said: “Tristina brings deep client relationships, strong commercial leadership and an unwavering commitment to delivering value to Ipsos’ clients.

“I am confident she is the right leader to strengthen our customer experience business and accelerate its next chapter of growth.”