NEWS28 November 2011

Vision Critical signs Animux as Sparq partner

Latin America Technology

BRAZIL— Animux, a new research agency formed by ex-Ipsos and Synovate executives, has reached a deal with Vision Critical to use its community panel platform Sparq.

The deal gives Vision Critical a local partner in the South American market.

Animux was launched this autumn by Rodrigo Toni, who is a former regional CEO and country manager for Ipsos in Brazil, and Eduardo Sincofsky, a former Synovate vice president.

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