She joins the company from Delvinia where she managed digital marketing strategies and was in charge of data collection for the firm’s Asking Canadians panel teams.

Earlier in her career she held interactive design and development positions with Grey Worldwide and Cossette.

Vision Critical’s chief research officer Andrew Grenville said: “In this role, Ashira is responsible for developing and ensuring the smooth running of the operations, project management, programming and data teams. This is no small job, but Ashira brings with her a great deal of experience, intelligence and enthusiasm.”