NEWS12 May 2011

Visible Technologies targets agencies with new team

North America People

US— WPP-backed social media monitoring and analytics agency Visible Technologies has promoted account executive Eric Forst to vice president of strategic agency partnerships.

The firm’s EVP of sales Geoff Farris said: “Agencies represent an important segment of the market for us. They are sophisticated consumers of social media with a unique set of needs that our platform and services meet. Eric has deep experience with both agencies and social media, and is well positioned to anticipate and address the challenges they face.”

Forst has been heading the firm’s West Coast business since 2007 and previously led the corporate marketing team at internet advertising network Traffic Marketplace.