Jones will take on the role alongside his current position as chief executive of sister brand Upstix.

As chief executive, Jones will oversee Outra’s strategic direction and work with the senior leadership team, which includes Graham Field, Leo Xiong, Ryan Sheils, Jack Edwards, David Whiteley and Oli Bello.

Graham Field, chief revenue officer at Outra, said: “With Fred’s leadership, we’re looking forward to expanding our offerings, deepening client partnerships and continuing to set the standard in the industry.”