According to the announcement, Verve Innovation is the company’s answer to ‘a growing interest in agile approaches with many businesses seeking to innovate through fast iterative work and empirical feedback'. 

Verve was founded in 2008 as a specialist in community panels for research. 

“It’s an exciting new development for Verve," said Andrew Cooper, CEO (pictured). "We started as the pioneers of community panels, that is our heritage and remains our strength.

"We know that speed is key, agility is a must and understanding the customer is everything. As such, we’re in a unique position to help connect customers to product development throughout the innovation process, leveraging our platform for customers to contribute their ideas and perspectives.”