Verve launches online qual pop-up community

UK – Community panel specialist Verve has established global online qual pop-up communities for faster research.

Verve Global Pop Up Communities are available in more than 40 markets. They are local language moderated and include video so head office staff can hear and see the customer comments first hand, but understand it in English.

To date, Verve has used the approach for qual and immersion applications such as usage & attitude studies, product testing, concept testing, co-creation, comms development, creative testing, customer journey mapping along with broader trends and lifestyle exploration.

Andrew Cooper, founder and CEO, said: “I love the way that with smartphones, video and a whole host of highly interactive agile approaches we can bring the voice, and the face, of customers globally into our stakeholders’ lives.

“Not only are there speed and cost benefits of online qual but stakeholders can actively participate in the virtual environment which just isn’t practicable in the physical world.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts