Hackathon process launched by Verve

Developed as part of the company’s innovation practice, launched in July 2017, the approach is aimed at developing new concepts over a five-day period.

When ideas have been generated by employees of a client organisation, they are then reviewed by customers, either live or overnight, to identify concepts with the most commercial potential.

The approach has been used by Virgin Holidays and is now being rolled out to other clients.

Andrew Cooper, chief executive at Verve, said adding customer research “ensures ideas which customers are going to want to spend their money on are fast-tracked and those which don’t hit the mark are quickly killed off”.