Verve adds quick panel service
The ‘Verve-Lite’ offer will allow users to build a panel with access to up to 2,000 members. The company said it can be used to launch a panel within three days.
It will be available on a pay per use basis for an initial three-month period and can include qualitative, quantitative or mixed-method services.
Andrew Cooper, founder and chief executive, Verve, said the service aims to remove “any long-term financial commitment associated with using a community panel approach” and said it would offer more clients access to customer insight.

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