NEWS24 February 2016

Verto Analytics releases mobile app audience measurement solution

Data analytics Mobile News North America

US – Audience measurement company Verto Analytics has launched Verto App Watch, a mobile app audience measurement solution.

Mobile apps_crop

It provides app and game developers with behavioural and audience data across key operating systems and devices.

Verto App Watch includes user engagement metrics such as time spent, session lengths, in-app monetisation, demographics, retention, churn, in-app actions and funnel analysis.

Hannu Verkasalo, CEO and founder, Verto Analytics said: “Download figures have been the primary means of measuring an app’s success to date, but they merely tell one small part of the story. Ongoing and actionable data on app and game adoption, loyalty and user engagement has become a business imperative.

“Insights into app use and demographics on a daily and monthly basis are vital to the development of future apps and for those needing to make data-driven decisions on mobile audience acquisition and monetisation.”