NEWS15 February 2016

Verto and iResearch partner on Chinese audience measurement

Asia Pacific Europe Media News

FINLAND/ CHINA — Verto Analytics and iResearch Consulting have announced a strategic partnership to provide cross-device audience measurement services in China. 

Verto Analytics is a single-source, cross-device audience measurement solutions provider, while iResearch consulting is a Chinese internet measurement provider. 

The partnership will see Verto’s audience measurement services brought to China, and will enable iResearch to use Verto as a strategic partner to deliver Chinese media measurement data to US and European-based companies. 

“The massive Internet ecosystem in China represents a huge market opportunity for major Western marketers, advertisers and publishers who are struggling to obtain relevant and timely multi-screen data about their Chinese users," said Dr. Hannu Verkasalo, CEO and founder, Verto Analytics.  

"The lack of relevant measurement data has made it difficult to build high ROI media plans, quantify audience demographics and size, measure performance, understand the competitive landscape, and efficiently target and engage users in China – until now.”