Vectorial’s platform aims to test digital experiences with behavioural models of target audiences, with a behaviour model, Sapiens, used to understand behaviour, psychographic and socio-demographic traits.

The platform ultimately lets product, design and marketing teams watch their model of target customers react to a product journey, campaign design or AI agent.

The funding raised will be used to help expand Vectorial’s behavioural datasets through new data partnerships and grow its Sapiens 2.0 generative simulation infrastructure for building and launching products. 

The seed round was backed by institutional investors such as Smilegate and SenseAI Ventures, as well as Berkeley SkyDeck, Berkeley AI Research Lab, Stanford GSB fund and Dent Capital, with participation from product leaders from Meta, Shopify and Mastercard.

Taranveer Singh, co-founder and chief executive at Vectorial, said: “We believe AI is creating two distinct frontiers. One focuses on reasoning and solving complex problems, while the other focuses on simulations and decoding human behaviour.

“Two pieces are missing: the ability to simulate many scenarios, and bringing your users directly into the product building ecosystem.”