NEWS13 April 2011

uSamp and Ask Your Target Market strike sample deal

North America

US— Online sample supplier uSamp and DIY researcher Ask Your Target Market (AYTM) have struck a deal that will see AYTM customer gain access to uSamp’s panel of more than 1.7m respondents.

AYTM describes itself as a self-service research platform, providing both survey development tools and sample. Before the uSamp deal, sample was sourced from a panel built through sister website

USamp CEO Matt Dusig said: “AYTM has opened an entirely new niche for businesses that previously lacked the access, expertise or budget to conduct market research. We share that sensibility with AYTM – that the boundaries of market research are now expanding to encompass businesses of all sizes and complexities.”