This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS13 April 2011

uSamp and Ask Your Target Market strike sample deal

North America

US— Online sample supplier uSamp and DIY researcher Ask Your Target Market (AYTM) have struck a deal that will see AYTM customer gain access to uSamp’s panel of more than 1.7m respondents.

AYTM describes itself as a self-service research platform, providing both survey development tools and sample. Before the uSamp deal, sample was sourced from a panel built through sister website

USamp CEO Matt Dusig said: “AYTM has opened an entirely new niche for businesses that previously lacked the access, expertise or budget to conduct market research. We share that sensibility with AYTM – that the boundaries of market research are now expanding to encompass businesses of all sizes and complexities.”