8 June 2009
Uncertainty is a ‘great thing’
Forecaster Bob Johansen of the Institute for the Future picks out the trends that are likely to have the biggest impact on research in the next ten years.
Growing uncertainty, he argues, presents a great opportunity for researchers to provide clients with clarity. This presentation was recorded at the Advertising Research Foundation’s annual Re:think conference on 30 March this year.
Video:
Bob Johansen
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