Halliday (pictured left) will work to strengthen Konovo’s senior-level partnerships and relationships across the global market research industry, and was most recently strategic intelligence general manager at pharmaceutical solutions provider Norstella.

Kulkarni (pictured right) will lead Konovo’s India Innovation Hub in her new role, as well as helping to enhance the company’s presence in India, and was previously chief executive and co-founder at digital wellness platform Elda Health.

Konovo was formed earlier this year though the merger of Apollo Intelligence healthcare research firms InCrowd, SHG and GlocalMind.

Tal Rosenberg, chief executive at Konovo, said: ”Swathi and Tom are proven transformation agents whose deep life science technology expertise and relationships will help us introduce innovations to address longstanding market research industry challenges.”