NEWS2 May 2014

TrueSample adds chief revenue, technology officers

News North America People

US — Data quality firm TrueSample has made a series of hires to its executive team following its sale last year by SurveyMonkey to an investor group.

Former Greenfield Online executive David St. Pierre has joined the company as chief technology officer and vice-president of engineering, while Dyna Boen – who was most recently West and Central region sales leader for Federated Sample – comes on board as chief revenue officer.

“As TrueSample flourishes as an independent firm, I’m confident that St. Pierre and Boen’s leadership will help us to continuously improve in the innovation, speed, quality, and application of our products and bring new levels of value and professionalism to our clients,” said Mark Menig, general manager of TrueSample.

The company’s technology screens out fake, duplicate, unengaged and unqualified survey respondents while also identifying survey design problems.