Sinclair (pictured left) worked at MMR Research 20 years ago, and has since held executive positions at Ipsos across Europe and the US and most recently as global practice leader for NIQ Innovation at NIQ Bases.

Smith (pictured right) joined MMR Research as a marketing assistant in 2015, and has worked across brand voice, demand generation and global marketing execution during her time at the company.

Both Sinclair and Smith will work together as part of a newly joined-up commercial and marketing function at MMR Research.

Mat Lintern, chief executive at MMR Research, said: “Chris has a wealth of client-facing experience, with a strong innovation slant and deep product expertise, making him the ideal person to build connection with our clients.

“Having grown through the ranks, Laura is a real internal success story and she brings tremendous energy and fresh ideas to the leadership of our highly impactful marketing team.”