MMR Research creates AI sensory research tool
The tool, called Sensory Bot, seeks to integrate sensory feedback across product design, packaging and marketing, as well as mapping sensory cues and their emotional and functional benefits.
Other features include the ability to capture consumer language and reactions to refine products and messaging.
MMR Research specialises in consumer and sensory research in product innovation, and has offices in the UK, US, Brazil, China, Singapore, India, Thailand, Colombia, South Africa and the Netherlands.
Mat Lintern, chief executive at MMR Research, said: “It’s not just about better data – it’s about unlocking the human truths that drive product success. We’re proud to bring this innovation to market.”
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