Trudel joins from social commerce company BeachMint where he was also CTO and was previously senior vice-president for software development at entertainment company Live Nation.

“As we continue our aggressive push toward mobile, we realise that we need more leaders that can drive innovation and product development,” said Matt Dusig, uSamp president and co-founder. “Carl’s experience leading technology development makes him the ideal addition to help uSamp continue pushing the envelope of market research technology.”