Elrhoul will be based at the firm’s new headquarters in SoHo, New York, and will work with Trendrr.TV clients, which include more than 30 television networks and dozens of brands, studios and media organisations, on Trendrr’s empirical measurement methodologies. She will also assist Trendrr’s aggressive expansion into the Hispanic marketplace.

She joins after 18 months in Nielsen’s social media products and services division, where she researched relationships between social engagement and television ratings and quantified the impact and reach of social audience participation during and after broadcasts.