NEWS1 February 2017

Toluna appoints Pasqualina to sales role

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US – Digital consumer insights company Toluna has expanded its North American leadership team by hiring Marco Pasqualina as vice-president of sales.

Marco Pasqualina

Pasqualina (pictured) will lead the company’s reseller channel strategy. He has previously worked for UBMobile, MetrixLab, MarketTools, and Nielsen.

Toluna – which increased staff by 20% in 2016 – has made a number of hires. Mark Daniel also joins the firm as vice-president of digital solutions, leading its rapidly expanding digital product sales division.  He has held positions at Vision Critical, Passenger and C-Space.

In addition, Patricia Chapin Bayley has been promoted to vice-president, head of enterprise solutions. She has been at Toluna for 10 years in the US and UK.