Wilkinson has been hired as a director in the company’s Qualitative and Communications Team. She joins from Corporate Culture, a marketing and communications consultancy, where she was client services director.

Panayiotou has also been hired as a director, but in the company’s Policy Research Team. She joins from Ipsos MORI, where she was a research director.

“Hazel brings methodological rigour and expertise along with fantastic experience in behaviour change, strategic consultancy and communications,” said Desiree Lopez, CEO of TNS BMRB. “Her energy and dedicated approach make her an ideal addition to the senior leadership team in TNS BMRB.

Commenting on Panayiotou’s hire, Lopez said: “We are excited about Sally joining our Policy practice.  She is a true policy expert with deep social research expertise. Her ability to deliver high impact work across a range of policy issues make her an ideal addition to what is a fantastically strong Policy team.”