Johnson joins the qualitative research and brand consultancy from Leo Burnett where she was vice-president for strategy and will be responsible for building business in the Chicago area and working with clients such as Wrigley, Beam and MillerCoors. 

“Kelli is the perfect choice to lead our Chicago team,” said The Sound Research chief executive Simon Dannatt. “She is expert at guiding clients to connect with people by uncovering their unique stories and finding their human voice.”