NEWS24 July 2013

The Marketing Workshop promotes Sanders to marketing science VP

North America People

US — Research and consulting firm The Marketing Workshop (MW) has promoted Howard ‘Bud’ Sanders to vice-president of marketing sciences. 

Sanders (pictured) joined the firm in early 2012, having been senior manager of advanced analytics at Georgia Pacific Consumer Products, and senior manager of advanced analytics and design at TNS. 

MW president Scott Layne said: “Bud and his team will be instrumental towards building models and tools that will help us place a dollar value on the value, of the research our clients undertake.”