Mayer will be assigned to one of the agency’s account teams where she will assume day-to-day responsibility for client and project management.

She has spent most of her career in research functions on the clientside, most recently as consumer insights manager with Con Agra. In addition, her career also includes stints at Turner Broadcasting, The Schwan Food company, Ralston Purina and Marriott Corporation.

Mayer said: “My goal in joining Marketing Workshop is to leverage my extensive clientside experience to consultatively partner with MW clients to deliver data-driven insights that can be easily activated and communicated to business stakeholders and internal clients as well as recommendations on how to activate them.”