NEWS13 June 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK — Design research agency The Big Picture announced the winner of its inaugural Design in Sight competition last night.
The contest challenged students on design courses at 25 UK universities to “reimagine brands for the future”, through a combination of research and design. It was run in conjunction with design agency Brand Opus.
Winner Tom Wood, of Nottingham Trent University, took inspiration from the emergent trend of oxygen bars to create a new direction for drink brand Malibu.
“We wanted to create a competition that celebrates the role that insight plays in creating great design,” said Stuart Chapman, associate director at The Big Picture. “Universities have responded really positively to this – they assert the importance of solid research to their students, but typically design competitions don’t actually judge that work so it can feel like it goes to waste.
“Instead, Design in Sight places an equal emphasis on insightful research and creative design – and that’s resulted in some really challenging and visionary reimagining of brands.”
“A meaningful insight can inspire us to think differently about our ideas,” added Paul Taylor, executive creative director & partner, BrandOpus. “They force us to challenge our preconceptions and enlighten us to the potential of what we don’t yet know.
“This is the catalyst in the creative thinking and development that inspires design to be both unique and effective.”
More information about the contest can be found here.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Associate Director (Mixed methods / Qual focused) – Strategic Insights Agency
£50,000–£65,000 + Excellent Benefits
Resources Group
Senior Research Manager – Events & Exhibition Industry
£40,000–£45,000 (flex) + very good benefits
Resources Group
Associate Director – Mixed Methods – Financial Services, Tech & Media – International Strategic Agen
£50,000–£65,000 + good benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments