NEWS13 February 2017

TFWA appoints Portland Design for insight reports

News Retail Travel UK

UK – Retail strategy and design agency Portland Design has been appointed by the Tax Free World Association (TFWA) to deliver bi-annual reports on the future of duty free and travel retail.

Duty free_crop

TFWA is looking to build its research output to help its members be better informed and adapt to the changes going on in the sector.

The insights will include industry benchmarks and case studies and ‘early warning’ insights on current and future travellers. The first edition will look at how new technologies, robots, AI and automation are transforming the traditional retail and travel landscapes.

Last year Portland Design set up its strategic insights unit to produce tailored consumer trends research for the retail and travel industries, to support and inform the company’s established retail design offer.

Terna Jibo, head of Portland’s strategic insights unit said: “We are excited to partner with TFWA and its members and to fuel the travel retail industry with the most salient insights and trends. With this research, we will be able to distil shifts in the duty free landscape and give strategic guidance and pointers to how brands can future-proof, be creative and visionary -and ultimately more profitable.”