NEWS21 July 2016

Portland Design launches insights unit

News People UK

UK – Global design consultancy Portland Design has established a standalone Strategic Insights Unit (SIU) headed by Terna Jibo.

Terna Jibo_crop

Jibo (pictured) joined the agency as head of strategic insights in January from mobile marketing company, Somo.

The company said the SIU’s aim was to provide businesses with insight into consumer behaviour using innovative methodological approaches and so prepare them for the future, more diverse and disruptive, marketplace.

Jibo said: “At Portland, we believe that research should uncover human truths and combine them with strategy, creativity and a practical grasp of commercial reality. The launch of the SIU will only help to cement and reinforce our global design expertise and passion for identifying insights and trends that we use for designing brands and places for people.”