NEWS8 March 2016

Portland hires Jibo for insights role

News People Retail UK

UK — Terna Jibo has joined design consultancy Portland in the newly-created role of head of strategic insights. 

Terna jibo crop

Jibo joins from mobile marketing solutions company Somo, where he was strategic insight manager. Before that he was head of strategy at The Future Laboratory. 

In his new role, Jibo will lead foresight projects into macro trends impacting key markets and will collaborate with the research labs at Portland’s owner, global architecture and design practice Perkins+Will. Portland is a design consultancy specialising in retail and food beverage venue owners and brands. 

“We deploy a ‘people first’ approach to future-proof our clients’ businesses," said Ibrahim Ibrahim, CEO at Portland. "With his wide ranging experience, Terna boosts our ability to help our clients gain competitive advantage through actionable intelligence into consumer trends.”