Text message crowdsourcing startup TxtEagle raises $8.5m

US— TxtEagle, which uses text messaging to gather information for research and crowdsourcing services in developing countries, has raised $8.5m in funding.

Through partnerships with mobile operators in dozens of countries, the company offers people free airtime in exchange for answers to questions. These might be market research surveys or ‘microtasks’ such as providing mapping information for GPS services, auditing local advertising or helping with translations into local languages.

Nathan Eagle set up the company in 2008 with Ben Olding after creating a system to allow nurses in Kenya to report on blood supplies at their hospitals by text.

The firm claims that its deals with mobile operators give it access to more than two billion people.

TxtEagle is looking to increase its headcount to 15 or 20 people by the end of the year, and invest in its back office systems to allow it to reach more people.

This latest round of funding was led by Spark Capital, whose founder Todd Dagres joins TxtEagle’s board. Flywheel Ventures, RBC Venture Partners, Qualcomm Ventures and angel investor Esther Dyson, who all previously contributed to the company’s $1.2m seed funding, also took part.

Read our interview with Nathan Eagle from January here.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

1 Comment

Tonya Van Dijk

Congratulations to TxtEagle for its new funding! Surely, this will be another big step for the company to make their services even better! Looking forward to another year of success! To know more about TxtEagle, here's another interesting article, http://crowdsourcing.org/l/1020.

Like Report

Display name

Email

Join the discussion


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts