NEWS28 September 2011

Mobile tech firm TxtEagle becomes Jana

North America Technology

US— TxtEagle, which uses text messaging to gather information for research and marketing services in developing countries, has changed its name to Jana.

The company said the change signifies a broadening in its focus. Founder Nathan Eagle (pictured) explained that the name Jana comes from the Sanskrit word for people.

The company, founded in 2009, uses a crowdsourcing approach, recruiting people to perform ‘microtasks’ by sending information by text message. In return they receive free mobile airtime. As well as surveys, the system can be used for things like monitoring hospital blood supplies, auditing TV advertising or translating documents into local languages.

It has now branched out into mobile marketing activity, while its research division offers end-clients and research agencies “on-the-ground market intelligence and real-time insights from consumers in emerging markets”.