NEWS28 June 2011

Target looks to MDC for marketing, research support in Canada

New business North America

CANADA— US discount retailer Target Corp has hired marketing services group MDC Partners to lead development of its marketing efforts, including market research, to support its expansion into Canada.

MDC companies set to work with Target include KBS+P and Veritas Communications, as well as Northstar Research Partners and Boom Marketing.

The first Target stores will open in Canada in 2013.