Swaarm raises €800k

Swaarm, which is based in Berlin, runs a performance-based tracking platform that helps agencies, networks and advertisers to track and control their marketing in real-time.

The seed funding round was led by Ilona van Megen and Rudolf van Megen, supervisory board members of data and software testing firm DE-CIX Group AG.

Both Ilona van Megen and Rudolg van Megen will act as advisers for Swaarm, which launched in September.

Yogeeta Chainani, co-founder and chief product officer at Swaarm, said: “As performance marketing has grown in size and adoption among networks and partners, it has also become vastly more complex.

“We're eager to grow and work closely with businesses to help them solve their performance marketing management needs in the most effective ways possible.”